Yes, you read correctly. Blurbs.
Might seem that the writing of the novel itself is the difficult bit. Nah. It’s the blurb. (And the acknowledgments pages – another story told on another post). How to package an entire story in a handful of digestible, enticing and intriguing sentences? Nightmare.
In the film and tv world, it’s called the ‘elevator pitch’ – summing up your project and making it sound irresistible in the time it takes for the elevator doors to open, presuming you find yourself in the lift with a powerhouse producer. In publishing, it’s about distinguishing your book in a very crowded marketplace. And when you’re so invested in your story and its characters… well, let’s just say it ain’t easy.
Let’s hope the vermouth helps the words flow. Yes, you read correctly. Vermouth. The latest recruit in my campaign to introduce vintage beverages to a new generation.